Old Tv Commercial Baby Loses Ice Cream From Cone

50 Boob tube ads that fabricated history

Every bit any fan of AMC's acclaimed television series "Mad Men" knows, advertising is an art form, likewise every bit a high-stakes game. A thirty-2nd 2019 Super Bowl spot cost $5.25 1000000, or $175,000 per 2nd. Sure it's a lot of cash, but a worthwhile investment considering the spot reached an audition of about 110 million.

The best commercials are fresh and innovative. They may employ witty repartee, a heart-melting narrative, or a pitch from high-profile spokesperson. Whatever the formula, the goal is the aforementioned: disarming people to part with their hard-earned cash—whether through the purchase of a item product, a political donation, or a charitable contribution.

Advertizing has evolved over the years, notably with respect to the representation of women. In the early on days of television set, perky housewives peddled convenience foods and detergents. With the advent of feminism in the 1960s and '70s, advertisers targeted a new demographic: women with children to heighten and careers to advance. More recently, gender stereotypes have been put under a peculiarly critical lens, resulting in Procter & Gamble's groundbreaking "Similar a Girl" entrada, as well as Gillette's reinvention of its familiar catchphrase, "The best a man can get" in calorie-free of the "Me As well" movement.

Applied science also has changed how advertisers target potential audiences. As opposed to gathering around the tv set after dinner like their parents and grandparents, millennials and members of Generation Z tend to consume content on demand, often on computers and handheld devices. Consequently, digital advertising has experienced double-digit growth in recent years while the traditional boob tube marketplace has declined.

Stacker tuned into the video archives and consulted newspaper and magazine manufactures to compile this slideshow of 50 ads that made television history. Ringlet through the list to observe out which politicians launched the nastiest entrada ads, which advertisers came upward with the nearly infectious taglines, and which commercials were so brilliant they put fifty-fifty Don Draper to shame.

You may too similar: Famous commercials from the year yous were born

i / 50

Bulova: "America runs on Bulova fourth dimension."

On July one, 1941, WNBT in New York aired a spot for Bulova watches but earlier a Brooklyn Dodgers game—the first legal commercial in television history. The black-and-white ad ran for just nine seconds and featured the image of a picket confront superimposed over N America while a vocalism-over informed viewers, "America runs on Bulova time."

2 / l

Kool-Aid

The larger-than-life, anthropomorphic pitcher of Scarlet Dye #forty made its debut on national television in 1954 and has been the face of Kool-Aid ever since. The spot featured a perky, June Cleaver-esque mom serving the drink to a posse of enthusiastic kids while extolling its many virtues—literally and metaphorically encouraging viewers to "drink the Kool-Help."

3 / l

Fred Flintstone for Winston Cigarettes

Smoking was commonplace in the 1960s, and even Fred Flintstone and Barney Rubble indulged now and and then. The popular cartoon characters shilled a number of products over the years—including Kentucky Fried Craven, Dove soap, and Winston cigarettes. Spots showing the prehistoric pals lighting up went up in smoke when tobacco advertising was banned on boob tube in 1970.

4 / 50

Veg-o-Matic: The original infomercial

Samuel Popeil introduced a slew of simple, cheap machines designed to revolutionize food preparation; his greatest invention, even so, may be the infomercial. Introduced to late-night television viewers in the early 1960s, Popeil'southward company, Ronco, aired a series of commercials demonstrating the Veg-O-Matic, the first of many items Ronco would advertise using this method over the next fifty years.

five / l

Palmolive: Madge the manicurist

Starting in the late 1960s, downwards-to-globe manicurist Madge dished out communication—in the form of Palmolive dish soap—to clients, as well millions of television viewers throughout the country. Earlier Madge, who was portrayed by Jan Miner for more 27 years, household products were mostly pitched by actresses posing as housewives. Madge's intimate tone and no-nonsense mental attitude bankrupt with tradition, ushering in an era of new female voices in advertizement.

6 / 50

Mr. Whipple: "Delight don't squeeze the Charmin."

Type A grocer George Whipple ran a tight send. Introduced to television audiences in 1964, Mr. Whipple admonished customers for thirty years non to clasp the Charmin. The comical ads distinguished the toilet paper from its competitors, with manufacturers Procter & Gamble crediting the graphic symbol for much of the product's success.

vii / l

Lyndon B. Johnson: Daisy

The infamous "Daisy" commercial, which aired during the 1964 presidential campaign, is one of the most startling and effective telly ads e'er produced. The spot focuses on a young girl picking the petals off a daisy as she counts to x; when she finishes plucking the final petal, the frame zooms into the girl'due south centre, and the countdown reverses itself, culminating in the detonation of a nuclear bomb. Commissioned as part of President Lyndon B. Johnson's re-election entrada, the advertisement played into Cold State of war America's greatest fears and was aimed squarely at Johnson's unnamed Republican rival, unapologetic war hawk Barry Goldwater.

8 / 50

Marlboro Country

The Marlboro Man, accompanied by theme music from the classic Western "The Magnificent Seven," outset galloped across the open up range and into homes effectually the country in 1957. Originally a filtered cigarette aimed at women, the renowned Leo Burnett Agency created the rugged Marlboro Homo to target a more masculine demographic and combat lackluster sales. Revered as an American expression of freedom and individuality, the Marlboro Man did just that, catapulting Philip Morris to the top of the tobacco industry. 4 actors who portrayed the mysterious cowboy died of tobacco related-illness, including anti-smoking activist Wayne McLaren.

9 / 50

Tootsie Pop: "How many licks?"

How many licks does it take to get to the Tootsie Ringlet middle of a Tootsie Pop? In the classic 1968 ad, a young boy sets out to find the answer. Wise Old Owl thinks he tin can solve the riddle—but fifty-fifty he gives in to temptation later on just three licks, chomping downwards on the confection. Created by the Detroit-based Doner agency, the blithe clip charmed audiences with its catchy concept and gentle humor. So, just how many licks does it accept to go to the center of a Tootsie Pop? In 2015, a team of researchers from NYU and Florida State put their heads together to notice out the answer. After hours of exhausting enquiry, it was adamant that it takes approximately 997.

10 / fifty

Juan Valdez: National Federation of Coffee Growers

Coffee farmer Juan Valdez, much similar the iconic Marlboro Human being, was the face up of the National Federation of Coffee Growers for almost 50 years. In 1969, Carlos Sanchez brought the character to life in a seemingly countless series of television commercials. The ads depicted hardworking Valdez lovingly tending his crop: the antithesis of the Colombian drug lords who loomed big in the popular imagination.

11 / l

Coca-Cola: it'southward the real thing.

A sea of people of all ages and ethnicities join in song on an Italian hilltop, bound by their love of Coca-Cola and one another. The infectious lyrics were written by McCann Erickson'due south Pecker Backer on a napkin while killing fourth dimension at an Irish aerodrome. The resulting tune eventually reached #vii on the Billboard Hot 100, paving the style for the 1971 television commercial. With a budget of $250,000, it was the most expensive always produced at the fourth dimension. Considered to exist i of the most brilliant commercials in ad history, the ad's message of peace and harmony struck a chord with Americans growing increasingly weary of the Vietnam War. "Mad Men" showrunner Max Weiner credited his antihero, ad exec Don Draper, with creation of the spot, thereby resurrecting Draper'southward troubled career.

12 / 50

The Crying Indian: Keep America Beautiful

Distraught over the endless carpeting of litter covering his native land, America's most famous Native American stared straight into the camera and shed a single tear in the highly effective 1971 public service annunciation. Created by the Marsteller bureau and the Advertising Quango for the nonprofit organization "Continue America Cute," the ad was launched on Earth Day and contributed to the reduction of litter in the U.S. past a reported 88%. In 1996, it was revealed that the spot's star, actor Iron Eyes Cody, was non actually a Native American, but the offspring of Italian immigrants. Despite the ensuing scandal, Advertising Age magazine hailed the commercial as ane of the most successful ad campaigns of the 20th century.

13 / fifty

Life cereal: Mikey likes it!

Picky-eater Mikey became an overnight sensation after downing a bowl of Life cereal in forepart of his incredulous big brothers in this 30-2nd spot from 1971. The ad spawned an enduring urban myth that child actor John Gilchrist died of a ruptured stomach after consuming exploding Pop Rocks candy followed by a Coca-Cola attorney. The ubiquitous catchphrase, "Mikey likes information technology," has weathered decades of use, and is currently the name of an artisanal ice-cream parlor in New York City'south trendy East Village.

14 / 50

McDonald's: "You lot deserve a break today."

A chorus line of uniformed employees delivers McDonald'south most famous tagline with all the blowing of a large Broadway musical in the 1971 advertizement developed by Chicago agency Needham, Harper & Steers. Penned past crooner Barry Manilow for the burger giant's first national television campaign, McDonald's employed the catchy jingle for more than twoscore years earlier retiring it in 2014.

xv / 50

Kellog's: "Leggo My Eggo!"

Kellogg'south first Eggo commercial, which aired in a plum spot during the "Brady Bunch," celebrated the eternal battle of wills betwixt parents and children. Created by the Leo Burnett agency, "Leggo my Eggo!" remained Eggo'south catchphrase from its inception in 1972 through 2011, when it was replaced by the "Only Succulent," entrada. When that slogan failed to excite customers, Burnett brought dorsum the old tagline in 2014.

sixteen / fifty

Alka Seltzer: "I can't believe I ate the whole affair."

In 1972, Alka Seltzer launched a commercial as unglamorous as indigestion itself. The spot featured a married, heart-aged couple hitting the hay. When married man, played by graphic symbol histrion Hand Moss, is overcome by a gluttony fueled attack of heartburn, he utters Alka Seltzer'south unforgettable catchphrase: "I can't believe I ate the whole thing." An advertising classic, the commercial was admitted in 1977 to the Clio Awards Hall of Fame.

17 / 50

Joe Namath: Noxzema Shave Cream

In this suggestive 1973 Super Bowl spot for Noxzema shave cream, Pro Football Hall of Famer Joe Namath tin't wait to have shaving cream applied past future Charlie'south Affections, Farrah Fawcett. The xxx-second celebrity endorsement, which cost $42,000 to produce, was an instant hit with fans who couldn't get plenty of the pair's flirtatious interaction.

18 / 50

"Calgon, take me abroad!"

"The traffic. The boss. The baby. The domestic dog!" The feminist movement brought greater opportunity to American women, only "having it all" was often a difficult juggling act. Calgon made an entreatment to this emerging demographic with this 1977 ad, encouraging working women to escape the stresses of modern life with a relaxing Calgon bath. The pop tagline firmly imprinted itself on the national consciousness and has provided fodder for endless memes.

19 / 50

Chiffon margarine: "When yous think it's butter..."

In 1977, Chiffon launched the offset of a number of commercials featuring extra Dena Dietrich as a vengeful Mother Nature. Taken in by the buttery taste of Chiffon margarine, Dietrich threatens, "It'south not nice to fool Mother Nature," and summons an ominous thunderclap. Created by the D'Arcy Masius Benton & Bowles agency, Dietrich'south acidic delivery of the snappy catchphrase was a striking with consumers.

xx / fifty

Bounty: The quicker-picker-upper

Before she was Rhoda'south mom, pint-sized powerhouse Nancy Walker lit up television screens as Bounty's Rosie, the wise-cracking waitress. The start commercial launched in 1971 and was and so successful, Walker reprised the role for 20 years.

21 / 50

James Garner and Mariette Hartley for Polaroid

In 1977, Kodak turned to "The Rockford Files" star James Garner for its Polaroid photographic camera entrada, pairing him with lesser-known extra Mariette Hartley in a series of charming and witty television spots. The chemistry between the ii stars was and then authentic, audiences were convinced the pair were a existent-life couple. Although the rapport was zip more than stellar interim, many Americans believed Hartley was to blame for Garner'southward divorce. The ads proved to be and so popular, Kodak would keep to make 250 more than commercials in the following decade.

22 / 50

Dannon: "In Soviet Georgia..."

The Soviet Marriage may no longer exist, but Dannon yogurt is nevertheless going stiff and tin can thank an innovative 1977 commercial set in what is now the independent country of Georgia. The advertizing plays like a documentary, depicting a number of exceptionally spry Georgian centenarians engaged in activities such every bit chopping wood and horseback riding. A voiceover informs viewers that Georgians frequently live to a ripe old age, and, coincidentally, eat a lot of yogurt. American audiences drew the connection, and Dannon'due south failing sales suddenly skyrocketed.

23 / l

ALCU: "Look for the Union Label."

One of the virtually memorable jingles in advertizing history wasn't part of a high concept advertisement entrada and didn't annunciate an innovative product. The "Look for the Union Label" vocal, written past Paula Green for the 1976 International Ladies' Garment Wedlock spot sold America on a progressive vision of worker solidarity back when the The states was still a center for manufacturing jobs.

24 / 50

Mean Joe Green for Coke

Pittsburgh Steeler Charles Edward Greene, aka "Mean Joe Greene," marketed himself, as well as Coke, in the archetype 1979 McCann-Erickson ad, which showcased the football star's softer side. I of the first black men to appear in a commercial for a national brand, Greene gruffly accepts a mail-game Coke from a young fan and takes a swig, then flashes a winning smile and tosses the boy his game jersey. The ad premiered during the 1979 Monday night football game season and figured prominently during the 1980 Super Bowl.

25 / 50

Enjoli perfume

The capable heroine of Enjoli perfume's early 1980s commercial didn't demand a Calgon bath to salvage the stress of modern life—she could "bring habitation the salary, fry it upwardly in a pan, and never let you forget you're a man." An ode to female empowerment, Enjoli tapped into the energy of the women's movement to target their female demographic.

26 / 50

Fabergé Organics

Earlier the tv set show "Dynasty," Heather Locklear—more than accurately, multiple Heather Locklears—peddled Fabergé Organics shampoo via an infectious ad that used the power of TV to promote the product through a traditional word-of-mouth campaign. After extolling the shampoo's virtues, Locklear told consumers that she told ii friends, who in turn told two friends, as her image multiplied on the screen.

27 / l

Brooke Shields for Calvin Klein Jeans

A 15-yr-old Brooke Shields, dressed in a pair of jeans and a half-buttoned blouse, informed viewers that nothing came between her and her Calvins in the infamous 1981 jeans commercial. Shot by legendary fashion photographer Richard Avedon, the overtly sexual advertizement was banned past both ABC and CBS. Designer Calvin Klein, however, was unphased, remarking "Jeans are like sexual practice. The tighter they are, the amend they sell."

28 / 50

At&T: "Reach out and touch someone."

One of the biggest tearjerkers in commercial history, Bell Phone's 1981 "Joey chosen" advertisement played on traditional family unit dynamics and the popular formulation that long distance meant bad news. Created past N.West. Ayer & Partners, the spot featured a middle-aged couple discussing a recent telephone call from their son. Dad assumes in that location'due south trouble in paradise until Mom informs him that she's crying tears of Joy—Joey called just to say "I love you." The commercial came at a critical time for AT&T, a monopoly on the brink of divestiture facing competition from new kids on the cake such as Sprint and MCI.

29 / 50

Dunkin' Donuts: "Time to make the donuts."

In Dunkin' Donuts' 1981 advert, defended baker Fred awakens at a terribly early hr every morn, grumbling, "Fourth dimension to make the donuts"—one of the most famous catch phrases in the register of advertising history. The face of Dunkin' for 15 years, classically trained actor Michael Vale appeared in more than than 100 Dunkin' commercials. When Vale retired in 1997, his ship-off included a party and a parade, with nearly 6 million free donuts distributed to Dunkin' customers.

30 / 50

The Apple revolution

Hailed by some as the greatest advertising of all fourth dimension, the 1984 Apple tree commercial created by the Chiat/24-hour interval bureau bombed initial market testing and was most scrapped. The innovative spot depicted a gray, Orwellian dystopia smashed by a female athlete wielding a mallet, followed past an official announcement regarding the imminent release of the Macintosh personal computer. A revolutionary advertisement inspired by a revolutionary product, it starting time aired during the 1984 Super Bowl and sparked $155 million in sales within 3 months of its ambulation.

31 / 50

Wendy'due south: "Where'southward the Beef?"

The 1984 Super Bowl was a standout year for television commercials and included Wendy'due south "fluffy bun" advert, which proved that information technology isn't the question but who'southward request information technology that counts. The original pitch, featuring a middle-aged man asking the perennial question "Where's the beef?" failed to impress—simply when disgruntled octogenarian Clara Peller demanded accountability for a competitor's skimpy patty, the catch phrase was soon on everyone'south lips. Created by the Dancer Fitzgerald Sample bureau, "Where'southward the beef?" is cited by Ad Historic period as one of the peak 10 slogans of the 20th century.

32 / 50

Michael Jackson for Pepsi

A year after Michael Jackson's nail anthology "Thriller," was released, the star signed a $five one thousand thousand deal with Pepsi, making him the face of its "New Generation" campaign. Pepsi launched the outset of three ads featuring Jackson in 1984. Although the vocaliser himself graced the spot for just a few fleeting seconds, Jackson did endure serious burns while filming when pyrotechnics caught his hair on fire—an accident that may have sparked his fatal pain-killer addiction. The ad's premise—a immature fan imitating the popular idol—hasn't aged well in light of the sexual corruption allegations levied against Jackson in recent years.

33 / 50

The California Raisins

Deputed by the California Raisins Advisory Board to combat slumping sales, San Francisco-based agency Foote, Cone & Belding brilliantly paired a group of Motown-inspired Claymation raisins with the 1960s striking, "I Heard It Through the Grapevine." The ad first aired in 1986 and was an overnight sensation, reportedly increasing sales by xx%. The California Raisins' take on the tune reached #84 on the Billboard Hot 100, and spawned four albums, two of which went platinum.

34 / 50

Calvin Klein'southward Obsession

In the mid-1980s, Calvin Klein launched a series of highly stylized commercials for his latest fragrance, "Obsession." Never i to shy away from controversy, the ads featured an elusive young woman and her four fascinated suitors—an older gentleman, a younger human, a male child, and a woman. Klein turned to acclaimed photographer Richard Avedon to write and direct the overtly sensual ads, which were then filmed by legendary cinematographer Nestor Almendros. "Saturday Night Live" parodied the ad with a spot-on skit for fictional Coercion perfume.

35 / 50

Partnership for a Drug-Gratis America: "This is your encephalon on drugs"

Named one of Time Magazine's about influential commercials of all time, Partnership for a Drug-Free America'south 1987 ad depicted the powerful image of an egg—standing in for the human brain—sizzling in a hot pan. The disturbing metaphor was so successful, information technology was brought dorsum for a 1997 spot with actress Rachael Leigh Melt targeting heroin.

36 / 50

Michael Dukakis: The Revolving Door

Produced by Roger Ailes of Flim-flam News fame, the 1988 Bush entrada'due south infamous "Revolving Door" commercial targeted the furlough program promoted by his opponent, sometime Massachusetts Gov. Michael Dukakis, pegging him equally soft on crime. The stark, black-and-white spot depicted an endless parade of men exiting and and so re-entering a prison. Although the advertising was considered by many Americans to be the most influential spot of the 1988 election run-up, it has been criticized for being racially charged and stoking prejudice.

37 / 50

The Energizer Bunny

In 1989, the American public was introduced to the iconic Energizer Bunny, the pink, battery-operated toy rabbit that routinely outlasted his posse of manically drumming rabbits. Hailed as the "ultimate product demo" by Ad Age, the Analeptic Bunny has appeared in over 100 ads over the past 30 years.

38 / 50

Got milk?

San Francisco-based ad agency Goodby, Silverstein & Partners took an innovative approach to the legendary "Got milk?" entrada, asking a focus group to refrain from drinking milk and then assessing how a lack of it affected their everyday lives. The respond? Profoundly. The 1993 "Aaron Burr" ad for the California Milk Processor Board focused on the hazards of running out of milk and featured an eccentric collector who fails to answer a $10,000 question nigh Alexander Hamilton's nemesis, despite clearly knowing the reply. The poor wretch can't get the words out—he'due south run out of milk and can't wash down his peanut butter sandwich. The clever spot concluded with the famous "Got milk?" tagline.

39 / 50

Ikea: the first openly gay couple in a television commercial

In 1994, Ikea introduced the first openly gay couple in a television commercial. Limited to major East Coast markets, the advertising took a homespun documentary approach to the featured partners' search for the perfect sofa, casually highlighting their backstory and loving, committed relationship. Ikea was inundated with letters of support, also as aroused protests and even an empty bomb threat.

twoscore / 50

Budweiser: "Whaassup!"

Budweiser's quirky 1990 advertizing historic bro culture with the breakout catchphrase, "Whaassup!" The brainchild of 28-year-old Justin Reardon, higher-ups at DDB Chicago initially resisted his claim that the concept would resonate with the youth market. Afterward greenlighting a limited campaign targeting urban markets, sales spiked and Reardon became a gold boy when the spot took abode the Grand Prix at the 2000 Cannes Lions International Festival of Inventiveness.

41 / 50

Geico's Gecko

Geico's mascot, the trivial light-green cadger named Martin, made his television debut in 1999. A relatively new auto insurance outfit at the time, Geico was eager to launch its first TV advertisement campaign and compete with industry players. The Screen Actors Lodge strike, however, quashed any plans to hire live actors, and the Geico Gecko was built-in out of necessity.

42 / 50

John Kerry: Swiftboated

In one of the nastiest political commercials in modern times, the 2004 George W. Bush presidential re-election entrada targeted opponent John Kerry'southward military record in an advertizing spot known as "Swift Boat Veterans for Truth." The ad depicted actual veterans accusing Kerry, who adopted an anti-war stance after serving in Vietnam, of lying virtually his experiences as a swift boat commander. Although the commercial played fast and loose with the facts, it did irreparable harm to Kerry's shot at the Oval Office. The ads were so effective, the term "swiftboating" entered the lexicon to describe whatever brutal personal attack against a public figure.

43 / 50

Dos Equis: "Stay thirsty, my friends"

Since 2006, actor Jonathan Goldsmith has been billed equally "the most interesting man in the earth." In a series of unusually dry out ads created by EuroRSCG, Goldsmith can be seen jet-setting effectually the globe with a bevy of beautiful women, arm-wrestling dictators, engaging in daring adventures, and, of course, drinking the occasional Dos Equis beer. The campaign went viral, driving Dos Equis sales upwardly by 22% and insulating the Heineken make from the threat of the arts and crafts beer movement.

44 / l

Progressive'southward Flo

Endearingly annoying Flo has been the confront of Progressive insurance for the past xi years. The first ad aired in January 2008 and used a mixture of sense of humour, visual props, and a modernist setting to demystify the insurance industry and thereby win the trust of consumers.

45 / l

Barack Obama: "Yes We Tin can."

Barack Obama promised voters a new approach for the country and his 2008 campaign didn't disappoint, harnessing the power of the internet to convey his bulletin to potential voters. The nearly four-minute spot intertwined Obama's own words with a star-studded, upbeat music video created by the Blackness-Eyed Peas' will.i.am. The viral video broke from the confines of conventional television, reinventing the political ad for a new generation of voters.

46 / 50

Volkswagen: The Strength

There are few things more awe-inspiring than a child's imagination, salve for perhaps a parent's love. The Deutsch agency nailed it with "The Force", an ad chronicling the adventures of a pint-sized Darth Vader and his enterprising dad. In an unprecedented move, Volkswagen released the commercial on YouTube the Wednesday earlier the 2011 Super Bowl, racking up 17 million views earlier kick-off. Co-ordinate to Deutsch, the advert paid for itself before information technology even hitting national television.

47 / fifty

Thai Life Insurance: Silence of Love

Asia is famous for "sadvertising:" mini-melodramas that pull at the consumer's heartstrings. Ogilvy & Mather Bangkok'due south 2011 "Silence of Honey" ad kicked the formula up a notch, telling the tear-jerking tale of an ungrateful teen girl and the sacrifices made for her by her deaf father. The life insurance commercial went viral, reaching an international audience far larger than its intended Thai market.

48 / 50

Cheerios and the all-American family

In General Mills' 2013 advertisement, a little girl adorably asks her mother about the nutritional value of their breakfast cereal. When mom responds that information technology'southward good for your heart, the concerned tyke promptly places a handful of Cheerios on her sleeping father'south chest. What distinguished the heart-warming, family-friendly commercial was its use of a mixed-race family unit. The advertizement's official YouTube video was hijacked by bigots, forcing Full general Mills to disable the comment section, although the visitor refused to pull the advert.

49 / 50

Procter & Gamble: "Like a Daughter"

Procter & Gamble smashed the patriarchy with its groundbreaking "Like a Girl" ad. Created past acclaimed documentary filmmaker Lauren Greenfield, the commercial cantankerous-examined traditional female stereotypes, asking both boys and girls questions such as "What does information technology hateful to throw like a girl?" The 2015 Super Bowl spot may take been peddling Always feminine hygiene products (a Super Bowl first), just what information technology was really selling was female person empowerment.

50 / l

Gillette: "The best a homo tin can be."

Not to be outdone by Procter & Gamble, razor giant Gillette responded to the MeToo movement by turning its familiar tagline "The best a human being can get" on its caput. Presented as an ironic question rather than a statement of fact, the 2019 Super Bowl spot put toxic masculinity under the microscope—and consequently generated both praise and condemnation. Despite a cold-shoulder, Gillette stuck by its bulletin—donating a full of $3 meg to nonprofits working to raise the consciousness of American males.

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